SilverSneakers Program Seeing Success

In its 10th year of serving seniors, SilverSneakers is hitting its stride.

Photo of Irv Adams during a SilverStreaks sessionPhoto of Irv Adams during a SilverStreaks sessionMary Swanson's first pitch drew laughter. Founder and CEO of Tempe, Ariz.-based HealthCare Dimensions Inc., Swanson way back in 1996 had an idea that was truly ahead of its time. As she told that first roomful of health-plan administrators, it was really quite simple: they would pay her company to set up a fitness program for seniors at local fitness centers, and she would use part of their money to reimburse the fitness centers, thereby saving the health plans thousands if not millions of dollars in costs associated with seniors' sedentary, unhealthy lifestyles.

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