Memberships: It's All About the Numbers

Get out your calculators to determine how many memberships your fitness center needs to sell.

To many individuals in the fitness industry, the word "sales" elicits negative perceptions. In reality, however, sales essentially involves nothing more than providing a worthwhile product, for which a market exists - a needed service or an exceptional experience that fulfills a prospect's wishes. Here is an overview of the sales process.

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