ASU Logo Controversy: The Devil Is In the Details | Athletic Business

ASU Logo Controversy: The Devil Is In the Details

A member of the Chicago Police Department's Area One Gang Enforcement says the new Nike-designed three-pronged pitchfork logo for the Arizona State University Sun Devils is similar to the one used by the Satan's Disciples street gang. Thus, he warned that gang members will likely wind up wearing ASU gear.

Here's what the new logo looks like, and an ASU associate athletic director has claimed it's "not even close" to that of the Satan's Disciples. ASUlogo.jpgASUlogo.jpgASUtattoo.jpgASUtattoo.jpg

Nevertheless, as Arizona Republic columnist Bob Young wrote, "There isn't much ASU or any other pro or college team can do to prevent a gang from adopting its gear."

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