Blog: Core Runners Exercise Their Motivational Muscle

I'm a geek for trends and statistics, and I'm an even bigger geek when it comes to the health and fitness industry. So the announcement about the forthcoming release of Running USA's 2011 National Runner Survey really made me happy.

The survey is a comprehensive look at the demographics, lifestyle, habits and product preferences of the running population nationwide. It took into account the data provided by more than 11,000 respondents; these people represent what are known as "core runners" - active adult participants who tend to enter running events and train year-round.

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