Blog: Programs Seek to Hook Kids on…Anything

I love fitness statistics. I don't love them when they're discouraging, but I do love the fact that if you study them long enough, trends begin to emerge. And when you look at the trends, you can see what powers them. That's the best way to learn how progress can be made, even when things are discouraging.

The Sporting Goods Manufacturers Association recently released its Sports, Fitness and Leisure Activities Topline Report. Boiled down, that's a study of who's active, where in the U.S. they're being active, and what kind of sports they're doing.

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