ABC: 'Let's Talk Sports' Aims to Reach Youngest Athletes

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Youth sports aren't what they were 30 years ago, when kids organized their own games and played wherever space allowed. Today, youth sports is highly organized and structured, and children often are under immense pressure to perform their best. Those who don't spend their time on the benches, where they're missing out not just on the opportunity to hone their physical skills, but the essential life skills that naturally develop. On Thursday at the Athletic Business Conference, after a session on how to set up successful relationships and field management arrangements with the volunteer sports organizations overseeing a greater percentage of youth sports, the National Alliance for Youth Sports unveiled its newest online program, Let's Talk Sports.

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