Tuesday Takedown: Witnessing a Health Club's Rebirth

The Midtown Athletic Club is the only North American chain to feature Technogym's Omnia functional training system.
The Midtown Athletic Club is the only North American chain to feature Technogym's Omnia functional training system.

It is safe to say that necessity is the mother of reinvention these days in the health club industry. The rise of in-home fitness options and low-priced health clubs are certainly factors in fitness chains reinventing themselves and how they attract/retain members, but for the Midtown Athletic Club, neither played a role in its $1 million renovation this year. Rather, it was an industry trend driving its new approach and layout.

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