Virtual Group Exercise Classes Benefit End-Users, Clubs

(Photo Courtesy of Wellbeats)
(Photo Courtesy of Wellbeats)

Today's world is "on demand." Didn't catch your favorite TV show? Just watch it on your laptop tomorrow — or wait until the end of the season and binge-watch the entire year. Heard about a great "Tonight Show" sketch? Just go to YouTube. Want to take a group exercise class that's not offered when you're free? Well, there is a growing answer to that, too, and it doesn't involve people moving furniture around their living rooms to make room to follow along with a DVD.

Increasingly, health clubs and other fitness facilities are adding pre-recorded group exercise classes to their mix in an attempt to increase programming options and eliminate objections in the membership selling process. This is extremely important, as group exercise class members are historically among the most loyal members and leading referral-givers.

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