Blog: Keep Athletics About Student Development, Not Revenue

Andrew Barnard Headshot

I recently attended a conference regarding the future of college athletics sponsored by the Big XII and featuring four young, bright and successful student-athletes. The focus was primarily on issues affecting the Power Five Conferences: student-athlete stipends, image and likeness rights, the role (and cumbersome overreach) of the NCAA, etc. Esteemed members of a second panel discussion featured media personalities (all of whom played collegiate sports), a highly successful coach, a university president and the conference commissioner.

Though all panel members came with insightful, interesting conversation, kudos go out to ESPN reporter Lisa Salters in particular for being the strongest voice of support for the non-revenue sports and the schools that struggle to fund athletics programs.

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