WIAA and NFHS Launch #MyReasonWhy Campaign

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The Wisconsin Interscholastic Athletics Association has partnered with the National Federation of State High School Associations to help launch a social media campaign highlighting the benefits of participation in high school extracurricular activities and sports.

Using #MyReasonWhy, the WIAA and NFHS encourage student-athletes, parents and coaches to share positive stories in order to persuade communities to continue the investment of time and resources in extracurricular programs even during tough economic times, motivated by the belief that participation in sports and other activities can ease students’ transition from middle to high school, promote a healthy lifestyle, and increase their overall sense of belonging.

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