Women's Work - Financing Gender Equity in Collegiate Athletics

Is there a pain-free way to finance gender equity?

It sounds like a riddle — what does everyone claim to support, but no one know how to pay for? — but any athletic director who’s ever grappled with Title IX compliance knows it’s no kids’ game. The answer, of course, is gender equity, and if you know of an innovative method to finance it that doesn’t involve slashing existing athletic programs or blowing a hole in an already taxed athletic department budget, there are a few hundred athletic directors who’d like to speak with you.

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