Marketing Black College Sports

If you don’t have an Eddie Robinson up your sleeve, you’d better be very creative in your marketing.

Robinson Stadium in Grambling, La., home of the Grambling State University Tigers, seats 23,000. The city population barely tops 4,000 and there are only 5,000 students at the university. The Tigers averaged more than 30,000 in attendance for their eight home games last season. Nice trick.

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