Marketing Black College Sports

If you don’t have an Eddie Robinson up your sleeve, you’d better be very creative in your marketing.

Robinson Stadium in Grambling, La., home of the Grambling State University Tigers, seats 23,000. The city population barely tops 4,000 and there are only 5,000 students at the university. The Tigers averaged more than 30,000 in attendance for their eight home games last season. Nice trick.

The trick is, Grambling has a head football coach named Eddie Robinson, the man who has won more football games than any college coach in history. Together, Robinson and Grambling are the most marketable names in black college sports today, a big enough attraction that sports promoters across the country seek them out to headline their events.

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