Fitness Marketing: Get Your Message Across In 10 Seconds or Lose

Fitness experts know that the “five-second rule” is bunk – if you drop your food on the floor, it’s best to just let it go (we probably didn’t need an actual study for this, but there you have it). But in the world of marketing, the 10-second rule is very real. Ten seconds is the average amount of time a user will stay on a website before clicking to something else.

Keep in mind that’s only an average. So half of all users stay on a page for even less time. Expect that number to erode further as mobile browsing continues to rise at the expense of desktop computer use. Delivering a compelling message that makes a consumer want to know more about your product is more difficult than ever. You basically have a headline and maybe one additional line of copy to grab them in your content marketing campaign.

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