Incorporating Streaming Video in the Health Club

Jason Scott Headshot
[Photos courtesy of Fitness on Demand]
[Photos courtesy of Fitness on Demand]

One might consider "streaming video" to be the rallying cry of couch potatoes, but the fact is, streaming video isn't just revolutionizing the entertainment world — it's shaking up the fitness industry, as well.

According to fitness purchase insights compiled by Cardlytics, which analyzed credit and debit transactions to identify these trends, payments to on-demand fitness services accounted for 7.7 percent of total spending on fitness in 2016 — up from 4.8 percent just two years earlier. Over that same period, spending on full gyms declined, dropping from 77.8 percent of total spending in 2014 to 73.2 percent in 2016.

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