Could Cool-Temperature Fitness Classes Catch On?

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Hot yoga? Take a powder. High-altitude training? Take a hike. Make way for cool-temperature training, the newest fitness innovation to hit New York City with potential to crystalize across the country.

Men's Health writer Amy Schlinger this week profiled Brrrn, the self-proclaimed pioneering cool-temperature studio that offers group workouts in one of three below-room-temperature settings — 45, 55 or 60 degrees. “It was the summer of 2013 and I was training a client, and we started talking about how the heat makes it difficult to want to workout,” Jimmy Martin, co-owner of the studio, which debuted earlier this year, told Schlinger. “It got me thinking that I exercise better and feel better exercising in the winter and colder months. Plus, I knew there were benefits that come with working out in cool temperatures.”

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