Study: Don’t Focus on Appearance to Motivate Exercisers

Courtney Cameron Headshot

A new study conducted by researchers at Northwestern University reports that trainers using appearance-based language to motivate women exercisers are less successful than instructors who focused on the health and strength benefits of the same workouts.

The Northwestern research team set up two identical conditioning classes and divided 203 women participants into classes of 16 minutes each. The only difference was the messaging.

Log in to view the full article
Page 1 of 469
Next Page
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide