Motivating Students to Give Back

Colleges and universities are facing a problem. According to a 2018 report by The Alumni Factor, only 19.9 percent of alumni are giving money back to their former institutions. This low percentage is mainly due to the fact that tuition costs continue to rise.

In his article “Class Exodus,” Dan Allenby discussed how tuition rates have increased by an astronomical 80 percent. In contrast, federal aid has not increased by nearly that much, meaning that students are either paying much more out-of-pocket or having to take out even bigger loans and facing even larger debt. Along with the increase in tuition rates, many alumni are confused by how to give back.

In their article “Keeping the Connection,” Sarah Seedsman and Andrew Crisp say that around 57 percent of alumni are unclear how to give back financially to their school, while 15 percent think the contribution is difficult. Despite these difficulties, Seedsman and Crisp say that alumni still want to give back, but they also want to understand the impact of their gifts. The task is to help alumni understand that impact by letting them choose where and how to donate.

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