How To Expand Your Programming Options

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From the standard sports development and tumbling classes to more unique programs like intramural Quidditch and water pole dancing sessions, programming options are seemingly endless. The success and profitability of your organization relies on offering diverse user groups a wide range of programs to pique their interests. However, what's successful for one organization may be a flop in another, and that's why it's crucial to have a solid understanding of who your members are. By understanding their demographic characteristics, you can formulate a programming mix that fits the generational, cultural and family lifecycle make-up of your community, college or club. Knowing your members is one thing, but figuring out exactly what programs fit their needs and wants can be the hard part. Here are some tips to help you out:

Gain inspiration from your peers
A trend starts with a single well-executed idea that gets shared with others. As they say, "two heads are better than one," so taking the time to brainstorm with your peers and learning what they've done successfully is an easy way to join the ranks of program managers who have integrated fun or novel programs.

By attending industry events that bring everyone under one roof, you're sure to find at least one person with a similar member base. Go to the event prepared to ask questions. Something they're doing may seem so obvious to them because that's what they've been doing for years, and they don't think to mention it in conversation. With prepared questions, you'll be able to lead a productive conversation in which both parties leave a little more knowledgeable.

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