Former Green Bay Packers star receiver Donald Driver is bringing his Driven Elite fitness program to the Milwaukee (Wis.) Athletic Club.
Driven Elite was founded by Driver and Aaron Westlake. The program includes everything from high-intensity workouts to yoga and suspension training.
"We want to give members an experience that is completely different than what they would do if they were at a 24 Hour Fitness or LA Fitness or Lifetime," Driver said. "But also while they're getting a great workout in, they're getting the opportunity to have social networking. That's what it's all about: bringing everyone together in the Milwaukee community."
The Milwaukee Athletic Club is currently under renovation.
J. Jeffers & Company and Interstate Development Partners, along with Sage Hospitality, announced a long-term management agreement with Driver. As part of the agreement, Driver becomes a member of the development team and will be personally involved with creating the new Milwaukee Athletic Club.
According to the Journal Sentinel, Driver will be directly involved in the operations and with the staff at the members-only fitness club. He also said that when he's in town, he'll be one of the trainers. Driver already owns and operates three Driven Elite locations in the Dallas area, but this one will be the first of its kind in Wisconsin.
"Milwaukee's home," Driver said. "The state of Wisconsin is home. My three kids were born here. I've had a blessed career to play 14 years. ... (It) has been truly amazing."
The $78 million dollar renovation of the MAC includes a golf simulator lounge as well as luxury locker rooms.
"We give the members the opportunity to have USB ports in their lockers as well as different charging stations," Driver said. "Combination locks, we never had a co-lock on our lockers in Green Bay, so the guys had access to go into your locker at any time and grab whatever they wanted. This gives our members the luxury of having privacy."