Political Fundraiser Finds Fitness Brands in Tough Spot

Jason Scott Headshot

These days it seems like no aspect of life can evade politics, and the fitness world is not immune.

When news broke Wednesday that Stephen Ross — the founder and chair of Related Companies, which owns the popular fitness brands Equinox and SoulCycle — had plans to host a fundraiser supporting the re-election campaign of President Donald Trump, people took note. What followed was a social media maelstrom which prompted both fitness brands to respond by distancing themselves from the political views of one of their most prominent investors.

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