Study: Burrow's Name, Image, Likeness Worth $700K

Brock Fritz Headshot

College athletes have a lot riding on the NCAA’s ongoing name, image and likeness discussion.

AthleticDirectorU and Navigate Research teamed up to find out just how much, conducting a study that projected annual endorsement values to estimate “how much student-athletes can make off their NIL in both group licensing and free-market scenarios.”

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