Experts Hope Colleges Can Save Without Cutting Sports

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As athletic departments navigate the loss of revenue due to the COVID-19 pandemic, several experts are warning universities against cutting sports.

The shutdown of NCAA winter championships and spring seasons has already led to the University of Cincinnati dropping men’s soccer and Old Dominion cutting wrestling. More schools are expected to follow suit, but Nicholas Piotrowicz of the The Blade, a newspaper in Toledo, Ohio, spoke with three sports management professionals who believe cutting programs won’t solve financial challenges.

“The first thing you say to a school facing financing exigency is: Do not cut sports,” said Donna Lopiano, the founder of consulting firm Sports Management Resources and the former University of Texas director of women’s athletics. “Every alumni that ever played that sport at your institution in the last 100 years will be on your case, and the loss of future donated revenues and goodwill is not something you want to deal with.”

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