How to Execute a Facility Branding Strategy

Jason Scott Headshot
University of Nevada, Las Vegas, Fertitta Football Complex [Photo by Dimensional Innovations]
University of Nevada, Las Vegas, Fertitta Football Complex [Photo by Dimensional Innovations]

Editor's Note: Since this article was published, UNLV has discussed the possibility of changing its branding, including updating its mascot. Learn more.

How one experiences a building can vary widely based on how the space is designed. Daylighting, finish materials and massing are all elements that can evoke certain feelings in a facility's users — but a branded environment can transform a sports venue into something truly unique.

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