U. of Wisconsin Losses Could Hit $100M Sans Football

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The best-case scenario in a conference-only Big Ten athletics competition landscape has the University of Wisconsin bracing to lose $60 million to $70 million in revenue. If the UW's financially lucrative football season is canceled entirely due to the coronavirus pandemic, the revenue impact could be greater than $100 million, according to athletic department officials.

As reported by the Wisconsin State Journala scenario being modeled by the athletic department in which the Badgers football team plays the conference-only schedule now on the table and all other UW sports continue projects a revenue decline of $60 million to $70 million in an operating budget that calls for spending about $139 million. The revenue decline could exceed $100 million without football's contribution, according to the UW.

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