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College Athletic Directors Create Social Justice Initiative

Brock Fritz

College athletic directors have developed a nationwide platform to help each other work toward equality within the collegiate landscape.

The National Association of Collegiate Directors of Athletics announced Monday that it had created the Social Justice in College Athletics Initiative to provide “valuable resources for collegiate athletics administrators across the country during a time of transformative change in history, as the Association collectively aims to listen, learn and strive for equality, turning words into actions moving forward.”

The recent push toward social justice and equality stems from the May death of George Floyd while he was in the custody of Minneapolis police. Since then, the sports world has started removing antiquated and racist team names, stadium names, chants and mascots. The Social Justice in College Athletics Initiative is intended to continue this move toward equality.

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“This is a crucial time in college athletics for many reasons, and NACDA recognizes the unique ability of our Association to be in a position to facilitate the necessary conversations to move the industry forward in a positive direction,” NACDA chief executive officer Bob Vecchione said in the press release. “The content that will come as a result of this initiative will benefit administrators at all levels, from all walks of life, as well as greater university communities as they come together to address social issues and ultimately improve the student experience.”

NACDA, a 56-year-old association, is hosting monthly “Social Justice in College Athletics” webinars throughout the 2020-21 membership year.

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