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University of Nebraska Cardboard Cutouts Net $600K

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Despite only playing three home games, the University of Nebraska athletic department was able to create $600,000 in revenue by selling fans cardboard cutouts at Memorial Stadium.

The Huskers Athletic Fund tweeted Thursday that the athletic department sold 6,000 cardboard cutouts to fans who wanted to be displayed in the stands at Memorial Stadium in Lincoln. The cutouts came from 47 states and led to more than $600,000 in revenue while the stadium was closed to the public due to the COVID-19 pandemic.

The cutouts help negate a small fraction of what Nebraska athletic director Bill Moos says is a $40 million deficit during the fiscal year ending in June. According to the Lincoln Journal Star, Nebraska football made about $5 million per home game last fiscal year, as the athletic department reported about $35 million in ticket sales and concessions.

The athletic department is now selling $55 cutouts for basketball games at Pinnacle Bank Arena, with all proceeds going to “support Husker student-athletes and allow Nebraska Athletics to address the areas of greatest need during this challenging time.”

Related content: Big Ten in Two Dimensions: Fan Cutout Sales Trending

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