AB Survey Gauges College Sports Sponsorship, Support

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It may be too soon to fully assess the total fallout from a yearslong global pandemic — one that brought new challenges to the already difficult task of running a collegiate athletics department. From sports cuts and reinstatements, to name, image and likeness red tape, to the debate over the competition rights of transgender athletes, these are truly unprecedented times.

Athletic Business surveyed collegiate athletic departments at all levels of competition earlier this year to gauge current sports sponsorship and program support. Here’s a summary of what we found:

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