A new Brainy Insights report estimates that the $587.81 billion (in 2023) global sports tourism market will reach $2.9 trillion by 2033.
According to the report, the rise of augmented reality (AR) and VR technology presents opportunities for virtual sports tourism experiences. Fans can immerse themselves in virtual stadium tours, live VR broadcasts of sporting events, and interactive AR experiences that simulate the excitement of attending games in person.
The authors assert that integrating sports tourism with health and wellness offerings presents opportunities for destinations to attract health-conscious travelers seeking active and rejuvenating experiences. Wellness retreats, fitness camps, and sports-focused spa packages cater to travelers looking to combine sports activities with relaxation and wellbeing.
Additionally, growing interest in adventure sports such as mountain biking, rock climbing, surfing, and skydiving presents opportunities for destinations to position themselves as adventure sports hubs.
Additional takeaways from the report include:
In 2023, the soccer/football segment dominated the market with the largest share of 39.28 percent and revenue of 230.89 billion.
The sports type segment is divided into basketball, cricket, hockey, soccer/football, tennis and others. In 2023, soccer/football segment dominated the market with the largest share of 39.28 percent and revenue of 230.89 billion.
In 2023, the domestic segment dominated the market with the largest share of 57.29 percent and revenue of 336.76 billion.
The category segment is classified into domestic and international. In 2023, the domestic segment dominated the market with the largest share of 57.29 percent and revenue of 336.76 billion.
In 2023, the passive segment dominated the market with the largest share of 43.61 percent and revenue of 256.34 billion.
The tourism type segment includes active, nostalgia and passive. In 2023, the passive segment dominated the market with the largest share of 43.61percent and revenue of 256.34 billion.
