Alcohol Sales Net University of New Mexico $144K has partnered with LexisNexis to bring you this content.

Copyright 2017 Albuquerque Journal

Albuquerque Journal (New Mexico)


Beer. Wine. And the bottom line.

The University of New Mexico pocketed almost $144,000 in profit from the three major revenue-generating sports in its first fiscal year of beer and wine sales to general admission fans.

Asked for comment Tuesday morning on numbers previously released to the Journal, UNM instead issued a press release later in the day, announcing the totals of money earned through seven Lobo football games in the fall ($72,631 in six regular-season games and the New Mexico Bowl in University Stadium), 17 men's basketball games in the Pit ($63,632) and 19 women's basketball games in the Pit ($7,290).

Those figures - a total net revenue gain for UNM of $143,553 - represent only the sales in general admission seating sections and not in premium seating areas where UNM has been selling alcohol for years.

According to the contract reviewed by the Journal between UNM and Levy Restaurants, the school's new concessions provider this fiscal year, all alcohol sales in general admission seating areas are split on a 50/50 basis.

Tuesday's press release stated, "Revenues generated from beer and wine sales will offset any decrease in attendance figures."

From ABSelling Alcohol to Fight Alcohol Abuse

Attendance in all three revenue sports dropped this past season. According to numbers UNM provided the Journal in March, those three sports missed ticket revenue projections this fiscal year by a combined $1,319,835 ($671,572 men's basketball, $544,052 football, $104,211 women's basketball).

In September, when the school popped the cork on the new initiative, neither athletic director Paul Krebs nor Deputy AD Brad Hutchins said he had a specific monetary figure in mind when gauging the success of the sales.

The school did not report any major incidents related to the beer and wine sales this past fiscal year and say they will continue monitoring the sales to make sure it remains safe for fans.

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April 27, 2017


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