10-Year Campaign Announced to Bolster Aquatics Industry

Simply teaching more people how to swim will result in reduced drowning rates, a decline in healthcare costs, and improved health and quality of life, according to the National Swimming Pool Foundation®, which Thursday launched the Step Into Swim™ campaign. The 10-year effort will initially partner with nine organizations that teach minority populations to swim. Increasing the numbers of swimmers will also build demand for public pools, spurring growth for the aquatics industry, according to NSPF CEO Tom Lachocki.

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