Report: U.S. Obesity Drives Fitness Market

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While the United States is most certainly not the fittest country on the planet, Americans are buying more fitness equipment than any other nation.

According to a report from Allied Market Research, U.S. citizens purchase more fitness equipment than any other nation on account of high obesity rates and increased health consciousness.

Moreover, the number of health clubs and memberships are also increasing at notable growth rates. Allied notes that in 2015, approximately 26 percent of all U.S. households with a household income of $100,000 or more, spent under $1,000 on home fitness equipment.

Adoption of cardiovascular equipment with advanced features is higher compared to western European countries. Increasing obesity rates and the rising spending on home fitness equipment is expected to drive the market of fitness equipment in the region.

The trend toward better fitness is higher in urban areas and the market is expected to see steady growth in semi-urban areas of developing economies. Total gym and health club membership is anticipated to rise to around 61 million by 2022, compared to 54 million in 2014, in the U.S.

Cardiovascular equipment is the most popular choice for losing weight. The Center for Disease Control and Prevention notes that more than a third of adults in the United States were obese in 2012. Arkansas, West Virginia, and Mississippi reported obesity rates exceeding 35 percent in 2015.

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