Indoor Gyms to Target Tough Mudders, General Public | Athletic Business

Indoor Gyms to Target Tough Mudders, General Public

It will have rowers, stationary bikes and monkey bars. Just no mud.

Tough Mudder Bootcamp, a chain of indoor high-intensity interval training facilities for both participants of Tough Mudder outdoor obstacle course competitions and the general public, is set to debut next month with locations planned for Las Vegas, Houston and Burlington, Mass.

"When you go in a big gym, you're most of the time just by yourself," Alona Burns, owner of the Vegas location, told the Las Vegas Review-Journal. “You’re lonely, you do repetitive things, and it becomes boring. With our bootcamp, we bring that amazing atmosphere from the (Tough Mudder) event to the classroom.”

The Las Vegas gym will offer individual classes for $10. Founder packages will include 10 classes for $50, or 20 classes plus a Tough Mudder Las Vegas ticket for $200.“In a lot of ways, this is a no-brainer,” said Cathrin Bowtell, senior vice president for Tough Mudder Bootcamp. “We want to be a bigger part of the journey for our participants.”

Each class will accommodate 24 participants, who will rotate between stations for 45 minutes. “We want to be accessible; we want participants to feel included,” Bowtell said. “We want to be the place that you call your gym and you come week-to-week."

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