Facility Operators Use Shade Structures in Sun-Drenched Summer

As facility operators prep for another sun-drenched summer, some light needs to be shed on the subject of shade.

"As the number of hours people spend outdoors participating in leisure activities continues to rise, and as the number of patients diagnosed with skin cancer increases, it has never been more important to offer protection from the dangerous rays of the sun," says Diane Baker, president of the Schaumberg, Ill.-based academy, which estimates that more than one million Americans will be newly diagnosed in the United States this year - exceeding the incidence of all other cancers combined. "This program furthers the academy's commitment to reducing the incidence of skin cancer by increasing the amount of shade available and encouraging individuals and communities to incorporate sun safety into their daily outdoor activities."

Shade is a hot topic these days, as facility operators search for cool ways to keep their patrons out of the heat and in the game (or at least at the game). Manufacturers of contemporary shade structures - typically made of versatile high-density polyethylene fabric that resists tearing and fading while blocking out nearly all of the sun's ultraviolet rays - cite surveys indicating that people will stay longer at facilities where they feel more comfortable, thus consuming more concessions and increasing facility revenue.

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