Scoring Opportunities

Scoreboards and signage, among a small facility's biggest upgrades, require financial and aesthetic creativity.

4 A 506 Ab Last November, at the Portland Trailblazers' 2005-06 season home opener, the NBA debuted the league's first courtside digital-display signage. The 58-foot-long rear-projection system at the Rose Garden's center court consists of 16 digital displays encased in padded modules that provide advertising, statistics and other information. Though launched amid concern that it may potentially prove distracting to players, the technology signals the next step in sports venue signage - one that creates more revenue opportunities for venues like the Rose Garden while enhancing the spectator experience.

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