Tech Upgrades Boost Sports Concessions Operations

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Improving the fan experience.
Such has been the motive of nearly every major decision in sports venues as of late — premium seating and club areas, improved Wi-Fi connectivity, increasingly eye-catching LED video displays — it's all about creating an atmosphere that tops the comfort and convenience of watching a game at home in a way that no fan can resist.

With that focus in mind, many venue operators are turning their attention to concessions operations. Over the past few years, concessions offerings have evolved to be more tantalizing to fans, from gourmet food items to signature concoctions that are a memorable gameday experience in and of themselves. Now, the problem is getting those food items into consumers' hands in the most efficient way possible.

Just as venues are battling to get fans out of their seats at home, they are also struggling to get them out of their seats at the game. "Fans have spent all this money and time getting to the game, getting into the game, getting to their seats," says Eric Hill, cofounder and COO of SportSnax, an Ocean Springs, Miss.-based mobile concessions software provider. "The last thing they want to do is get up and go stand in line for food."

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