What SoFi Hopes to Earn from Naming Rights Deal

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At a reported cost of $400 million over 20 years, financial startup SoFi was announced as the naming rights partner for the new Los Angeles Chargers/Rams Stadium, set to open in 2020.

AdWeek reports that despite the eye-popping numbers — the deal is reportedly the richest naming rights agreement in league history — the gambit could help launch the brand to household name status.

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