Bolstering Fan Engagement Through Structural Enhancements (Sponsored)

[Target Field. Photo courtesy Staging Concepts]
[Target Field. Photo courtesy Staging Concepts]

This content was provided by Staging Concepts. What is sponsored content?

In the 1989 film Field of Dreams, Kevin Costner’s character, Ray Kinsella, introduced us to the idea that “If you build it, [they] will come.” Over the past decade, however, attendance at live sporting events has stagnated or decreased across virtually all categories. 

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