Stadium Architects, Operators Create Multiple Seating Options to Up Spectator Experiences and Revenue

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Dolphins Hard Rock Stadium 154 Lr
Hard Rock Stadium seating, photo courtesy of HOK

Well before fans walk up to the stadium entrance on game day, they need to make a choice on where they want to take in the action, and that choice is the bedrock of the fan experience they’re about to have. “We work really hard on providing a lot of variety in the bowl experience, sightlines are obviously important, a comfortable seat,” Chris King, senior project architect at HOK, says. “There is just an astonishing array of options in general admission seating, and when you get into the premium seating, there are so many ways to handle premium seating now.”

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