• Utilizing Assessments as a Tool for Member Retention

    by Makeba Edwards, MS Kinesiology, CPT, Health Coach October 2018

    What is it that keeps fitness club members coming back?

  • Why Gyms Are Offering Strength Training in a Group Setting

    by Andy Berg October 2018

    Free weight areas in most gyms have historically been loner zones. Beyond the occasional request for a spotter or instruction being delivered during a private coaching session, the primary soundtrack at the lifting platform and dumbbell station has been the clank of iron and the occasional grunt. However, with the advent of CrossFit and other such functional training regimens, strength training is suddenly in the spotlight, and an increasing number of people are learning to use free weights the right way within the context of a group exercise setting.

  • An Update on the Passage of the PHIT Act

    by Andy Berg October 2018

    We've all heard about the dangers of inactivity. Turning to screens — smartphones, TVs, video games, tablets — during our free time only compounds the problem. According to PHIT America, kids in the United States as a group are ranked 47th among their cohorts in 50 developed countries in terms of fitness, and only 7 percent of U.S. kids meet standards for activity set by the Centers for Disease Control and Prevention. In short, our kids — all of us, in fact — need to get off our butts and move our bodies.

  • October Digital Focus on Strength Training

    by AB Editors October 2018

    This month, we’re digging deep into the AB archives to pump up our strength training coverage. We created this presentation to help college athletics professionals get in the game. Click and scroll to begin! 

  • How to Find and Keep Health and Fitness Professionals

    by Pete McCall, in conjunction with the American Council on Exercise September 2018

    One of the most challenging aspects of running a fitness or recreation business is how to hire and retain an educated, talented and professional team to serve your members. One thing that many facility owners and operators often overlook is the fact that 10 pounds weighs 10 pounds regardless of whether you are at a high-priced health club, a pay-as-you-go boutique studio or a budget-friendly, non-profit recreation center. What makes the difference is a friendly environment that is welcoming to members, which largely comes down to the culture of your team.

  • Is Health Coaching the Missing Link in Your Fitness Business?

    by Dr. Erin Nitschke, in conjunction with the American Council on Exercise September 2018

    Today’s health clubs offer a variety of “perks” to drive new business and attract the interest of consumers: free visits, free classes, free child care and kid-friendly activities, live music, eat-in cafes and even fully stocked bars.

  • Life Time Fitness Acquires Gravel Cycling Race

    by Andy Berg September 2018

    National gym franchise Life Time Fitness is getting downright “dirty” with a new event acquisition.

  • Madison Gyms Band Together for Charity Fitness Week

    by Andy Berg September 2018

    A number of gyms in Madison, Wis., are coming together to raise money for the United Way by opening their facilities to the public in exchange for a donation.

  • Designated Spaces Bring Fitness Programming Outdoors

    by Courtney Cameron August 2018

    There's an age-old question that is almost as common in a learning environment as "When are we ever going to use this?" It goes, "Can we have class outside?" At the University of Oregon, that answer is yes — at least, if the class in question is part of any one of the school's group exercise programs or its for-credit Introduction to CrossFit physical education class.

  • Intense Physical and Mental Training Key for Building Elite Core (Sponsored)

    by Escape Fitness August 2018

    This content was provided by Escape Fitness. Learn more about sponsored content here.

    We’ve come a long way from the early Arnold Schwarzenegger Pumping Iron days that brought fitness into the spotlight and launched many a lifelong pursuit. In fact, from athlete to casual gym goer, today there’s so much to get excited about in the fitness industry.