Readership Preference Survey

Which magazines are your prospects really reading?
Actual readership is critical to the success of your magazine advertising. Deciding which magazine to choose to tap the vast potential of the athletic, recreation and fitness market can be daunting. To make that task easier, an independent Readership Preference Survey was undertaken to track actual magazine readership of top decsion-makers across 6 market segments.

This survey was conducted in April 2007 by Readex Research, a nationally recogonized independent research company. The survey sample of 2,800 was selected in systematic, stratified fashion by Readex from domestic recipients of Athletic Business. None of the survey materials indentified the sponsor in any way. Respondents returned their surveys directly to Redex, and Athletic Business was not involved in the tabulation of the resutls.

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