How to Keep Aquatics Facilities Profitable in Difficult Times

Create additional programs and reach out to new user groups.

A turbulent economy significantly impacts municipal and private aquatics centers, leaving many facility operators with a feeling of uncertainty. But by positioning their facilities as inexpensive recreational alternatives and local social hubs, they can put a positive spin on the situation. The first step: Establish a clear identity - one that will help users better appreciate the benefits of recreational aquatics and make them want to participate in programs and activities. Here are four other ideas:

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