In my line of work, I spend a considerable amount of time with CEOs, executives and entrepreneurs who are working to unlock the potential in their people and business. On occasion, I get to spend time with leaders who have an infectious passion and commitment for their work, primarily because it aligns with their life's purpose. When I come across this type of a person and company, I find myself wanting to spread the word and support their work.
The company Total Gym is the consumer market's longest running fitness product infomercial, with $1.5 billion in sales in just over a decade. Their commercial business has an incredible following in the physical therapy, personal trainer and studio segments. It's a global business. What impresses me most is the man behind Total Gym, Tom Campanaro, and the story behind his amazing journey. To meet Tom is to observe a man who truly walks his talk of taking personal responsibility for health. Every person who takes one of Tom's personal development seminars, which are geared toward creating an amazing life, leaves the session touched and inspired.
Of course, no one person does this kind of thing alone, and Tom is the first to point to his incredible wife, Joy, as deserving the real credit for the success of their business. And with an eye to the future, the addition of a seasoned executive in Randy Bergstedt will continue to help propel Tom further forward in completing his life's mission.
Tom embodies the type of leader who is in this business for a higher purpose - he's a man of strong faith who understands that he was put here to serve a purpose and promote the platform of getting people personally involved in leading healthy and productive lives. Take a look at what he is doing, glean some lessons from his entrepreneurial journey, and consider his expanding product line when looking at doing something special for your customers or even for yourself.
