Our Common Ground

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This article appeared in the April issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.

One of the points of distinction that I like to bring up when I talk about Athletic Business is the diverse makeup of our audience — from high school and college athletics administrators to professional stadium operators, private health club owners and public recreation directors. They serve everyone from the elite athlete to the deconditioned exerciser, U-6 soccer leagues to active-aging baby boomers. Their resources range from the shoestring budget to the donor-driven multimillion war chest.

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