Architecture Firm ROSSETTI Turns the Upper Deck into the Front Row with Revolutionary New Arena Design: The Inverted Bowl

The Inverted Bowl by ROSSETTI
The Inverted Bowl by ROSSETTI

New concept brings fans closer to the action, increases revenue projections and reduces overall footprint

DETROIT, October 10, 2017 – The Romans had it right—until now. From one of the world’s most innovative sports and entertainment architecture firms, which has worked on projects like Arthur Ashe Stadium and Daytona International Speedway, comes a revolutionary concept that turns thousands of years of arena design convention inside-out: The Inverted Bowl by ROSSETTI.

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