USA Football Hires Former NCAA Managing Director to Lead Its Football Operations

SOURCE: USA Football

Indianapolis – USA Football announced today the hiring of KEITH MARTIN to serve as managing director of football operations.

Martin will be responsible for developing innovative standards and best practices to continue advancements across high school and youth football. He will direct football education and curriculum, events and day-to-day football operations for the organization. USA Football is the sport’s national governing body and a member of the U.S. Olympic Committee. 

“As a football parent, coach and player, this sport has always been an important part of my life,” said Martin. “I am inspired to join the USA Football family, which continues to grow the sport through innovation and smarter play. The positive experiences young athletes and families attain through the fun and excitement of football are powerful and lasting. Football builds community at every stage of participation and I am excited to continue be part of this great game.”

Martin joins USA Football after 28 years with the National Collegiate Athletic Association (NCAA), most recently serving as its managing director of championships and alliances. His NCAA duties included overseeing branding and fan experience, broadcast media services, corporate relationships, ticketing and marketing, digital and social media, licensing, merchandising, statistics, and championship media coordination.

“We are pleased to welcome Keith to our team,” said USA Football CEO SCOTT HALLENBECK. “He is a successful sports administration veteran with significant football experience. He will be an immediate contributor to our work, which places the good of young athletes as its highest priority.” 

About USA Football:  USA Football designs and delivers premier educational, developmental and competitive programs to advance and grow the sport. As the sport’s national governing body, member of the U.S. Olympic Committee and organizer of the U.S. National Team for international competition, USA Football partners with leaders in medicine, child advocacy and athletics to support positive football experiences for youth, high school and other amateur players.

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