Athletic Business and NIRSA — the association for leaders in collegiate recreation — are proud to announce a new partnership.

As the new Preferred Media Partner of NIRSA, Athletic Business will have access to exclusive content and insights, allowing the publication to offer its 40,000-plus print and email subscribers yet another unique and informed perspective from an organization that has been advocating for the advancement of recreation, sport and wellness for over 65 years. With this content collaboration, NIRSA becomes AB’s preferred campus recreation expert and resource.

Through AB’s print and digital assets, NIRSA’s diverse membership of over 4,500 dedicated professionals and students — on more than 900 campuses across North America — along with more than 150 leading businesses in the college recreation space will be able to showcase campus recreation as an innovative and exciting segment of the broader athletic business industry, ultimately strengthening their ability to serve an estimated 10.2 million students.

“This is a natural partnership,” said Peter Brown, President of Athletic Business. “As we explore the existing synergies inherent in our unique vantage points within the industry, both organizations will benefit from new ways of informing and educating our constituencies.”

“Many NIRSA members — especially those who are in or aspire to leadership positions within campus recreation — are already longtime readers of AB, so we’re excited that this new partnership will bring this trusted resource to all NIRSA members,” said Bill Crockett, Executive Director of Campus Life Services & Campus Center at the University of Maryland Baltimore and the President of the NIRSA Board of Directors.

NIRSA’s Executive Director Pam Watts shared her excitement about the partnership by adding, “NIRSA’s partnership with AB stands to advance our strategic values and positions the association well for emerging strategic priorities.”

As two long-standing institutions in the athletics, fitness and recreation industries, both of which host annual leading-edge conferences, Athletic Business and NIRSA are well poised to help their readers and members find success in all their future endeavors.  

About Athletic Business

Born 40 years ago, Athletic Business has grown to become an internationally recognized multimedia brand. Athletic Business is read in print by more than 40,000 qualified subscribers (and tens of thousands more online) representing colleges and universities, high schools, park and recreation departments, military branches and bases, health clubs, YMCAs, professional sports teams, stadiums and arenas, sports architecture firms, and hospital and corporate wellness centers. Readers turn to AB for award-winning editorial content, as well as to view products and services offered by leading advertisers. Year after year, AB ranks as the industry's "best read" magazine by Readex Research, and leads all competitors in total advertising pages, according to Patterson Advertising Reports.

About NIRSA

NIRSA is the professional association for recreation and wellbeing on college campuses. Through the platform of inclusive recreation, 4,500+ NIRSA members impact more than 10 million students each year for the purpose of helping them to develop healthy habits for life.

The association offers members credible evidence of the impact of collegiate recreation on student recruitment, retention, health and wellbeing, as well as student learning outcomes and post-graduation employment success. As a leading voice in the integrated wellbeing movement on college and university campuses across North America, NIRSA is committed to supporting foundational, proactive, and upstream-based wellbeing initiatives for the campus community above and beyond reactive, siloed, programmatic approaches to health.