Fit Fusion, one of the fastest-growing Crunch Fitness franchisees, today announced the appointment of Ron Alterio as Chief Operating Officer. Alterio will lead day-to-day operations as Fit Fusion accelerates toward 30 clubs nationwide.
“At this stage of our growth, Ron brings exactly the combination of operational depth and expertise that Fit Fusion needs,” said Robert McCormack, CEO of Fit Fusion. “His track record of building teams and driving significant, sustainable growth speaks for itself. We couldn’t be more confident in what he’s going to help us build.” For Alterio, the timing was decisive. “Fit Fusion is at an inflection point, and the executive team is investing in scaling and building the right way at exactly the moment getting it right matters most,” he said. “That’s not an opportunity you pass up.”
Most recently, Alterio spent more than six years as Vice President of Personal Training at Crunch Fitness, scaling personal-training revenue across a large multi-unit system and sharpening an operating philosophy that spans the entirety of the business, not a single department. Ron believes in a customer-success model, with a focus on an elevated member experience that increases lifetime value and decreases attrition. “My goal is to cultivate the people, systems, and revenue infrastructure that allow every club to perform at its highest level and to protect the standards that make that performance repeatable as we grow,” he said.
Ron will spend the first 90 days listening and learning. The priority is deep diagnostic work understanding club-level economics, PT revenue performance, membership trends, and where the greatest opportunities for growth live. From there, the emphasis will be on strengthening accountability and developing the infrastructure that supports smart, fast decisions for a rapidly growing franchisee in a large franchise network.
Before Crunch, Alterio built a career in the fitness industry with a focus on systems development, personal training, and operational infrastructure. As founder of ALT Consulting, he helped clubs and studios increase revenue through EFT-based recurring models and small group training. His tenure as VP of Account Management at ClubReady sharpened his expertise in customer success models and lifetime value optimization.
Alterio’s appointment comes as Fit Fusion prepares to open its 18th club, in Schererville, Indiana. “The best operators build infrastructure before they need it, not after,” said Alterio. “When we reach 30-plus clubs, the goal is for the industry to look at this organization and see how a best-in-class Crunch franchisee develops people, serves its members, and maintains integrity at every level.”
Prospective members, franchise partners, investors or those interested in joining the Fit Fusion team can visit FitFusionTeam.com for more information.
About Fit Fusion: Fit Fusion, LLC, is a rapidly scaling Crunch Fitness franchisee group founded in 2024, built by leaders with expertise in real estate, multi-unit operating, fitness and Crunch’s legacy brand. Different by design, Fit Fusion pairs disciplined execution with a relentless focus on operational excellence and member outcomes. They scale through a proven growth engine of ground-up builds, acquisitions, and conversions anchored by a community-first approach. The company is on track to operate 30 clubs across the United States by 2026, with locations in major markets including Chicago, Denver, Las Vegas, Cleveland, and is expanding into additional regions. For more information visit FitFusionTeam.com
About Crunch Fitness: Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves 3.5 million members with over 550 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Puerto Rico, and India. Crunch is rapidly expanding across the U.S. and around the globe.
