Northwestern Athletics today announced a partnership with WMT Digital, naming the company its official web partner and launching a new official athletics website designed to deliver a faster, more engaging digital experience for Wildcats fans.
Built on WMT Digital’s proprietary Astra CMS platform, the new website offers a cleaner, faster, and more intuitive experience that makes it easier for fans to access schedules, scores, rosters, news, tickets, and exclusive content across every device.
Beyond an improved fan experience, the platform gives Northwestern Athletics greater flexibility to showcase the moments that define each season. Quick page highlights will now include championship runs, marquee events, student-athlete stories, and breaking news – creating richer content experiences that keep fans connected before, during, and after game day.
“We’re excited to partner with WMT Digital to deliver a fresh, user-friendly website that provides a clean and intuitive experience for Wildcat fans everywhere,” said Savanna Wood, Northwestern University Chief Communications and Branding Officer. “This project was a team effort, and I want to especially thank Jacob Pavilack and Chris Schoen, whose leadership and dedication over the past several months were instrumental in bringing this vision to life.”
Future enhancements will further unify the Northwestern Athletics’ digital ecosystem, including the integration of the Wildcat Fund into the athletics website to create a more seamless experience for fans and supporters.
“College athletics is changing rapidly, and digital platforms need to evolve just as quickly,” said Andrès Fócil, CEO of WMT Digital. “Northwestern recognized the opportunity to build more than a website – they invested in a long-term digital foundation that empowers their team to tell better stories, engage fans year-round, and continue innovating as their needs evolve.”
More information about WMT Digital’s offerings can be found at wmt.digital.
ABOUT WMT DIGITAL: WMT Digital is a fan experience and intelligence technology company that helps sports, live events, and entertainment organizations drive digital engagement and maximize revenue. By connecting ticketing, fan data, and digital platforms into a unified ecosystem, WMT enables organizations to better understand their audiences and act on real-time demand signals. At the core of WMT’s platform is AI-powered ticket pricing and distribution technology that dynamically optimizes inventory based on fan behavior, market trends, and demand. This allows teams and venues to move beyond static pricing and make smarter, faster decisions that increase yield and unlock new revenue opportunities. Trusted by leading organizations across professional sports, college athletics, and live entertainment, WMT Digital combines fan intelligence, AI, and connected digital experiences to turn every fan interaction into measurable business value.
