Designed To “Democratize” Functional Training; New Program Arms Club Operators & Owners with Powerful 360-Degree Solution for Increased Revenue, Member Retention & Acquisition
SAN FRANCISCO — March 15, 2019 — TRX®, the global leader in functional training equipment, world-class training content, and app-based training technology, today announced TRX Mbody — a dynamic, scalable group-training solution, applicable to the widest range of fitness levels and personal fitness goals. Grounded in the science-based principles of Suspension Training® and integrated with cardio equipment and other popular functional training methods, TRX Mbody stands to revolutionize small and large group-training formats within the commercial fitness industry. While pre-registration is open now, TRX Mbody will be available to commercial fitness facilities in the U.S. and Canada in early June.
Despite the seemingly ubiquitous presence of the TRX Suspension Trainer™ in most clubs and gyms, there remains a significant level of mystery amongst mainstream consumers about Suspension Training and its wide variety of benefits. Outside of its wide-ranging use by personal trainers, elite athletes and boutique fitness studios, Suspension Training has been largely under-utilized within group training formats in the mainstream fitness realm. This presents an enormous opportunity for clubs and fitness facilities to capitalize on the widespread familiarity of the “yellow and black straps,” with dynamic group training programs that bring Suspension and Functional Training to life for mainstream fitness-focused consumers. For this reason, TRX developed the TRX Mbody program — an all-inclusive, efficient solution to transform the mystery of Suspension Training into magic for clubs and club members.
“Serving professional trainers and athletes with our commercial product has been at the forefront of our business; but with TRX Mbody, that focus shifts dramatically, working through facility operators and staff to bring Suspension and Functional Training to life for club members and mainstream consumers,” said Chris Frankel, Chief Science Operator at TRX. “TRX Mbody isn’t merely a workout. It’s a highly curated set of functional exercise programs that combine the physical, mental and empowering social benefits of group training, designed to keep members fully engaged and excited to come back for more.”
TRX Mbody comprises three specific programs (each designed to meet the goals of members) carrying a variety of exercise regimens and progressions:
- TRX Mprove — Provides an entry-level experience with movement-oriented training.
- TRX Mpulse — Provides a cardio-oriented workout for members focused on weight loss, while still providing the enhanced movement benefits of Suspension Training, seamlessly integrated with a wider range of functional training methods.
- TRX Mpact — Provides a strength-focused, movement-oriented workout, designed to increase power and performance.
The program architecture of TRX Mbody is rooted in the science of TRX’s movement-oriented exercises and training principles, both on and off the straps. There’s also a science to the design of the various TRX MBody classes and progressions. To effectively and safely administer the programming, trainers must complete a TRX Mbody qualification course that focuses heavily on the TRX principles of foundational movements, manipulation of movements, loads, speeds and progressions. Additionally, the course provides courses in modifications that address the best practices around coaching movement-based training to groups of varying fitness levels and body types. TRX will provide clubs and trainers with the necessary education to scale classes effectively and safely, guaranteeing the optimal experience for members.
In addition to programming and trainer certification, TRX will work hand-in-hand with club operators to curate the appropriate spatial requirements, storage, suspension anchoring and equipment to maximize success.
Finally, TRX offers a full range of TRX Mbody marketing assets to speak to members in-club, as well as prospects outside the club. The TRX Mbody marketing toolkit includes:
- Video content that champions the power of movement-oriented training with TRX, while also detailing the science, efficacy and fun of TRX Mbody classes.
- In-club promotional materials, including posters, flyers and educational brochures, detailing the programming and its benefits.
- Print and digital templates for use in member acquisition efforts.
- Robust digital library of logos, imagery, social media assets and more.
For more information on TRX Mbody, visit www.trxtraining.com/commercial/mbody. For general information on TRX Training, including TRX PRO4 SYSTEM, TRX HOME2 SYSTEM, TRX TACTICAL GYM, TRX RIP TRAINER, and FUNCTIONAL TRAINING TOOLS, along with their industry-leading educational programming, please visit TRXTraining.com.
About TRX ®
As the global leaders in functional training, the company’s mission is to democratize world class training and enable everyone, everywhere to move better throughout life. TRX develops the world’s best training equipment, workout programs, and education courses to help people of all fitness levels become better versions of themselves. The company is also the industry’s leading provider of specialized education courses for fitness professionals. TRX redefined the application of bodyweight training to enhance human performance and has successfully disrupted the mature landscape of the health club industry.
TRX began in a garage and recently completed its 14th year in the market. With a full-time staff of 100 team members, the brand is also supported by a cadre of 350 certified, contracted master instructors who deliver more than 1,500 ongoing education courses each year to fitness professionals in dozens of countries. During the past decade, TRX qualified more than 300,000 training professionals—who comprise a formidable army of ambassadors around the globe. The brand enjoys the patronage of the top professional athletes in every sport, and its equipment and training philosophy is changing the way that soldiers train for combat, athletes at all levels train for competition and regular people of all ages and abilities train for life. For more information about TRX, please visit www.TRXTraining.com.
For more information on TRX, call (888) 878-5348 or email firstname.lastname@example.org.