Crimson Collective’s NIL Utah Utes Vehicle Lease Deal Offers Retention Strategy in Transfer Era

Tabatha Wethal Headshot
Screen Shot 2024 04 10 At 3 41 53 Pm
Photos courtesy of FTW360 and the Crimson Collective

Decades ago, talk-show titan Oprah Winfrey famously gave away a car to each member of her studio audience, stunning the recipients (and the rest of us) with the generous, high-value and unprecedented surprise. The famous stunt is still talked about today. Twenty years later, the non-profit Crimson Collective has done something similar for its student-athletes — twice in three months. “We actually got people saying we ‘out-Oprah-ed Oprah,’ ” explains streaming-app CEO Derek Mattsson, whose company works with the collective. “It was a fun experience because, really, the excitement and just seeing the athletes’ responses — that was the most rewarding part.”

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